The Alliance of Australian Retailers was formed by service station, milk bar and convenience store owners – those who often find themselves at the forgotten end of retail. Struggling for an opinion platform, they found themselves unable to express the negative impact the Federal Governement’s proposed plain packaging policy would have on their businesses. With this campaign, they finally have a voice.

In our latest TVC for the Bike Exchange and Giant Bikes giveaway collaboration, “21 bikes in 21 days,” aired during the Tour de’ France. with a Giant defy road bike won every day for three weeks on bikeexchang.com.au, we used a calendar visual to introduce the competition. We were also pretty excited to see our new Bike Exchange logo racing around! …Win a Bike, Win a Bike, Win a Bike, Win a Bike, Win a Bike. Take a look by viewing more.

Last-minute accommodation service Need it Now came to us in need of an aural revamp, so we channeled our inner rock-stars to create a new sound. Sung to the tune of ‘All Right Now’ by Free, it’s currently rocking in our latest national TV and radio campaign. Watch the T.V spot by viewing more and see if you can resist the urge to visit needitnow.com and book your next holiday – it’s contagious.

When given the task of highlighting the sell it, buy it, ride it messaging of BikeExchange.com.au, “We wanted to keep it simple, with a very clear message, ‘Bought it’ talks directly to the novice all the way through to the experienced cyclist.” The Campaign will run nationwide during the Tour De’ France 2012 to reach and inspire the maximum number of bike lovers and potential bike lovers alike.

Our latest campaign for the new job search company with a twist, ismycv.com.au… the online job search where the employer finds you. Directed by Richard Grey (check out his latest film Summer Coda starring Rachael Taylor and Alex Dimitriades) and shot in busy Melbourne Street, a.k.a. visy park car park, this campaign highlights the importance of standing out when it’s the employer doing the searching.

To air during the Tour De’ France, we created a TVC campaign for one of Australia’s largest bicycle chains, Bike Force. With 20 stores Australia-wide and an established online presence, Bike Force Australia’s expanding brand needed a new positioning. ‘Time to get serious’ challenged cafe cyclists to consider upgrading the old squeaky Repco and be the first off the mark to ensure maximum latte time and minimum lyrca-clad rear end viewing.

With their revolutionised approach to job-market navigation, ismycv.com.au needed a campaign that highlighted their differences to ensure they stand out from the rest. After the success of their last campaign, our latest TVC focuses on the employer, targeting them to introduce the idea of an employer-driven market, whilst still illustrating to job-seekers the benefit of standing out when your dream-job is searching for you.

We had to get our Jamie Oliver on when creating the accompaniment to the current Don Fleishmaster campaign. Although coming up with a few meal ideas wasn’t all that difficult considering the obvious deliciousness of the hero ingredients. Featuring the classic rustic look and feel that is synonymous with the brand, the campaign included a TVC and online recipes that can be created at home. Stuck for lunch? Check out 101 ways with salami here.

During the 2010 election the Australian Alliance of Retailers put forward their case on the lack of evidence posted by the government on a range of policies including plain packaging for tobacco on TV, online and press. The NO Evidence TVC, created with Chocolate Studios, was part of the overall The Reactor “It won’t work” campaign featuring the words of retailers concerned about the impact of Government policies on their businesses.

Fresh of the court, elite netballer Renae Hallinan from the Australian Diamonds and the Adelaide Thunderbirds, stars in our first TVC campaign from Health Insurance provider, Fit Health Insurance. A brand new type of health insurance that rewards you for being active, FIT boast a strong focus on sport and fitness and proudly support several local and national sporting organisations including the AFL and Netball Victoria.